LAS VEGAS

Health & Fitness
Chamber of Commerce

News

<< First  < Prev   1   2   Next >  Last >> 
  • 10/26/2018 9:20 AM | Glen Alex (Administrator)

    Cancer is in my family--my mother had colon cancer, late brother and maternal uncle had prostate cancer, another brother has lymphoma, and a sister is a breast cancer survivor. A mass was revealed on my annual Mammogram in 2009. My doc said it was small and decided to keep an eye on it.

    In August 2014 my Mammo showed that the mass doubled, prompting my doctor into action. It grew sometime between the 2013 and 2014 screens, which is no surprise to me given the amount of distress I experienced with the deaths of my mother, sister-in-law, and brother in a short period of time. Another Mammo, Ultra Sound and Biopsy were ordered. It felt like I spent so much time at the diagnostic center that one chair had my name on it. Ironically, the Biopsy was on April 1st.

    The only thing I will say about the Biopsy is that whoever invented the procedure was sadistic, psychotic or both. I mean who would think of inserting a jumbo metal straw with pointed end into the breast? Thankfully though, the mass disappeared after the first extraction (3-5 were planned) and the result was normal.

    Why am I sharing something soooo personal? Because health matters! I strongly believe that prevention, early detection, and early intervention save lives. I do not want to wake up to stage 4 or 5 of anything. I am sharing this because I want all of us to do our part and manage what we can. Sure, genes are important but so is lifestyle. We do have choices.

    Health has always been very important to me so I take a proactive approach to my overall wellbeing. I get annual exams and labs. And I strive to balance work, play, rest, nutrition, and activity. Last April I added daily doses of USANA's mega antioxidants, fish oil, and other supplements. Then I added USANA's Proflavanol in September to give my immune system that extra boost and to put any potential disease on notice that it will have to fight for survival in my body. Every Mammogram has been clean since. My labs are perfect. 

    I implore you to take preventive measures for your health--get a physical and labs. Then follow up with education and treatment if any stage of disease is discovered. While the process can be frightening, avoidance causes more pain for self and loved ones. The opposite is a possibility too...you could learn that you are in good health already. Get screened because Health Matters!

    Glen Alex, Author, Speaker, Health & Wellness Coach
    Living In Total Health (available in hardcover and ebook)
    glen@livingintotalhealth.com

    www.livingintotalhealth.com

  • 10/23/2018 9:55 PM | Michael Morrow (Administrator)

    Be A Dynamic Influence That’s Never Forgotten

    My friend Steve had an acting career that was starting to take off.  Calls came in for all kinds of roles in film and television projects.  His dream was to be a romantic lead, a movie star with a huge following.  Steve was reading scripts on and off camera with incredibly attractive women.  His future was bright until...

    Steve was walking out of a restaurant with a beautiful actress on his arm when approached by two robbers.  He didn’t take them seriously.  But this wasn’t a movie and he wasn’t a hero.

    Shot in the elbow, Steve rehabilitated for a year out of town.  When Steve came back to Hollywood so he could resume his acting career, no one remembered him.  His agent had to ask a number of questions to recognize him.

    Steve had to start over.

    Visibility Keeps You In The Game

    Have you had to start over with your profession or business?  Were you away for awhile?  You don’t have to be.  You could be running an ad or marketing campaign that never changes and gains nothing.  Maybe you hardly have it out there because advertising costs.  Whatever the reason, you’re lack of changing your marketing content so it’s fresh – can make you invisible.

    By the time you do have a winning campaign put together, you have to find new customers.

    If something happens to you or your business, how do you regain your edge in the market?  By being unforgettable.

    No Forgetting the Likeable

    Weekly television series have a formula that they got from movies in the 1930’s called “Serials.” Many successful shows have used it from Soap Operas to Situation Comedies to Dramatic Series.  It’s called the Cliff Hanger.

    Nobody cares what happens to you, unless you mean something.  You have to be like a close friend or family member.  How do you achieve that? Likeability.  In the movie “Sea of Love,” Al Pacino plays a cop who eventually investigates serial killings with a sexy woman suspect. Who cares?  You do when you see the second scene of the movie.

    Pacino’s character is about to spring a sting with his fellow detectives.  They are in a gym with tables set up to register guests who were sent a flyer.  The event is a supposed meeting with star athletes.  The attendees are criminals with outstanding warrants. One man comes in with his son, a boy.  What does Pacino’s character do?

    He tries to get them to leave so the father isn’t arrested in front of the son.  That’s likeability.

    Successful television shows build this relationship with their audience.  Successful movie sequels happen because of their audience investing their emotions into those key characters.  Your business could do this.

    It Can Be An Addiction

    Now that you care, how does the Cliff Hanger work?  Conflict is what moves a story.  Every time there is a debacle, you want to see the resolution.  Story telling is built on this.  It’s what moves you from scene to scene, situation to situation.  But stop the story without the resolution and you go nuts. Remember this: To Be Continued.

    Now you have to care to come back next week, right?  There has to be an emotional investment.

    How are you going to make yourself or your business likeable?  By honestly relating to your ideal customer with their key emotion in mind.  By spelling it out for them so they are not confused.  Once you hook them knowing who they are and what their problem is, it’s time to give them your solution.  Once successful...

    Where’d You Go?

    That’s right if you’re missing and they like you – they’re going to ask.  Wow!  That makes a person alone feel wanted, imagine a company.  So it’s creating that likeability with some drama to keep them interested and coming back.

    Not The Change You Want

    My friend Steve revived his career but not as a star.  He had to settle for character roles.  He got acting jobs.  Just not the ones he dreamed of and used to get.  Steve now sees himself as second rate in his profession.

    Is that what you want?

    Renew your marketing content today.  Stay current.  Make yourself likeable so that in the event of a Cliff Hanger...

    They’ll want to find out what happened to you.


  • 10/11/2018 11:51 AM | Glen Alex (Administrator)

    I recently became aware of another massage company with a name similar to The Massage Advantage that now operates in the Las Vegas area. The Massage Advantage has been providing therapeutic and sports massages since 2007.

    Owner/Operator Glen Alex is not affiliated with any other massage company nor does The Massage Advantage offer or accept Groupons. 

    Please be mindful of our contact information:

    Glen Alex, BCTMB, LMT
    The Massage Advantage
    8751 W. Charleston Blvd Suite 150
    Las Vegas, NV 89128

    702-807-7349
    tma@massageadvantagelv.com
    www.massageadvantagelv.com

    Do not hesitate to contact us if you have any questions.




  • 10/09/2018 8:31 PM | Michael Morrow (Administrator)

    Building Trust is More Important Than a Quick Sale

    What business doesn’t want: a customer for life, a buyer who keeps buying, an easy sale?

    I’ve been to a lot of networking events.  Do I pressure people for business?  No.  I’m there to make a connection.  You need to at least make contact with prospects or others who can help you 5 – 7 times. That’s how you get them to know and remember you.  Otherwise, you’re a memory whether you left a business card or not.

    I’ve been to mixers where people meet me once.  If they don’t sell me right then, they vaporize.  I’m not a person but a number, a possible dollar sign.  It can be very demeaning.

    Why I Network

    Las Vegas Biggest Mixer was a fascinating event for me.  I got to talk to individual business professionals about what they did. I interested people in what I had to say about my business and the Las Vegas Health & Fitness Chamber of commerce.  It wasn’t just food and selling people.  It was advertising exposure, interesting conversation and personal connection.

    Getting to know people builds TRUST.

    I was able to connect with friends I networked with before.  I met new types of business people outside Health & Fitness.  They had interesting sales strategies like, “On Target Marketing” which was fire arms training. Where else am I going to meet professionals like this?  Not everyone is in the yellow pages or online.

    That Personal Touch

    People get the wrong idea about networking.  They think it’s all about netting a customer.  What’s in it for me?  There’s far more to it and maybe that’s why so many businesses fail. They’re not personal.  And act desperate.

    The 3 Components for Successful Networking are:

    1. Influence – Demonstrating your knowledge and expertise on your business
    2. Resources– Realizing your contact is more than another sale but a source of valuable information
    3. Relationship– Who are you going to buy from, someone you know and trust or a pushy stranger


    You’re the Expert

    Believe it or not, people can find you interesting.  Your business should be your passion.  People (yes both men and women) respond to other’s passion. Do you get excited about explaining aspects of your business?  Do you talk about those in your market like they’re your friends or family?

    The way you tell your story will help those you speak to remember you.  You may even have a customer at that moment.  But hard selling right now isn’t a close. You’re more than likely going to drive them away like some lonely person wanting love.

    They’re a Valuable Resource

    Your networking contacts may have a market that crosses into yours.  That could be a wealth of prospective customers.  Getting to trust them and getting them to trust you could lead to exchange of valuable information (like a list exchange). Your contact could have new demographics, or an improved customer profile.

    You’re not going to get that from them with a shake down.  A shared interest in helping each other’s businesses leads to referrals just as much as a satisfied customer.  Working together, you can achieve a lot more than just one sale.

    Your local community can benefit also if you care to help them.

    How do you develop relationships?

    One step at a time. There’s no rush when it comes to serious and meaningful business colleagues, community partners, and friendships.  You always need to get to know each other better.  Have an understanding of what you both need.  Two or more heads are better than one in coming up with a great idea.

    I urge you to attend more networking events, business mixers and market expos.  The more you’re out showing who you are, the more interest you will gain.

    I hope to see you at one of our Las Vegas Health & Fitness Chamber of Commerce networking lunches.  If you are a member, or someone who may be interested in joining, it would be great to see you.


  • 10/07/2018 3:27 PM | Glen Alex (Administrator)

    I wear many hats--author, speaker, coach, social worker, humanitarian, and massage therapist. All of them revolve around matters of health. And I believe that therapeutic massage is an integral component of health because of its abundant benefits and ability to facilitate the healing process. 

    Unfortunately, some opportunists see massage as a way to indulge in their creepy and criminal behaviors as evidenced by recent news that male therapists at a national chain have been outed for sexually assaulting female clients (the chain covered them up). On the flip side, some female therapists prostitute my beloved profession.

    Therefore, it behooves me to offer massage safety tips. Please use them along with your inner wisdom to differentiate between legitimate and illegal massage.

    1. Disrobe to your comfort level. If you want to keep your underwear on, then so be it.

    2. Disrobe to the level of necessity. If you’re getting a foot massage, there is no legitimate reason to remove anything other than shoes and socks/stockings. If the “therapist” beckons you to remove more, refuse or get dressed and leave.

    3. You should feel or sense where the massage therapist’s hands are at all times. Occasionally, the therapist will disconnect to get hot towels or a stool for seated work or more massage cream/oil. You can tell when this is the case. If you can’t tell what the therapist is doing, then think “A pregnant pause gives me cause.” Otherwise, the therapist should have both hands on you.

    4. If you are deliberately touched in an inappropriate way (accidents do happen), then your intuition will tell you that something is off. I strongly urge you to stop the massage at that point, tell the therapist to leave the room, get dressed, and then report it! Offenders view silence as consent and will repeat their behavior with someone else.

    5. Don’t go to random “massage” parlors. They may not be licensed or regulated. Asking someone you trust for referrals or research can save loads of heartache.

    Massage therapy is an integral part of healthcare. So is your safety.

    Glen Alex
    Author of Living In Total Health
    LivingInTotalHealth.com
    MassageAdvantagelv.com

  • 09/28/2018 9:34 PM | Michael Morrow (Administrator)

    Increase Business by Avoiding Your Company Sounding Like A Nag

    Your Marketing Strategy has worked for years until recently.  It’s said, “If it’s not broke don’t fix it.”  When you see response start to sink, do you wait or act?  Waiting too long can damage your brand.  But fresh and timely content raises your game.

    You hear comments like, “They’re not what they used to be.”  Or, “Time passed them by.”  Worse, “I found something new.”

    Movie Star Clint Eastwood said it best in his character roles: “Nag, nag, nag. You sound like a nag.”  That’s what old content sounds like.  Hitting your readers and viewers with the same message over and over again.  Even a winning sales message runs out of gas sooner or later and becomes avoidable or a joke.

    Even a joke keeps attention on your brand but avoidance is death.

    Lets look at some old marketing messages:

    • When It Absolutely, Positively Has To Be There Overnight (FEDEX): From personal experience – fail.
    • Think Different (Apple): Now one of the established Technology companies they can’t say that anymore.
    • Always the Lowest Price, Always (Walmart): Store Manager decides on accepting competitor coupons.
    • Got Milk? (California Milk Processing Board): Changed to health benefits to fight health threat claims.
    • Have It Your Way (Burger King): Try having it your way today.

    When readers/viewers see fresh content that stimulates their thinking, they’re ready for the next step.

    Responsiveness More Than Change

    A new slogan and message must resonate with your target buyer.  Times change, people change but most of all there may be a change to why they buy.  That means keeping up with your market.

    You have to speak to the same customers differently to keep them interested.  Sometimes you have to replace old customers before you have no customers.  The way to do this is with fresh content that speaks directly to them.  How do you do that?  Changing the narrative is hard, especially if you and a small number of customers still love the old message.

    But we’re not talking ascetics.  We’re talking marketing.  You’re not just raising the bar.  This is about survival.

    You keep track of current events in the news.  Do you keep track of your market’s trends?  Change is inevitable, especially for your buyers or potential buyers.  You need to keep your eye on what they want.  There are companies who don’t.

    They usually fail.

    New Angle, New Interest

    How do you use fresh content to keep your viewers and readers interested?  You key in on a new angle to peak their curiosity.  The concept itself may have been used before but not in the way you present it.

    Here are four focus points in presenting your new message:

    1. Find out if your buyer has the same problem or a new one.
    2. Think of a new angle for same problem solution or a new solution for a new problem
    3. Relate to your prospect on an honest and personal level about his problem.
    4. How to present your original twist that will hook your prospective buyer.

    Keeping up with your market and in-tune with your customers needs will give you retention and add buyers.  Re-assess your market today, even if you feel you know it.  New ideas are how you keep up and keep going.  You may even enjoy doing something different.


    Fresh content will keep readers and viewers interested.  They will also look forward to your next message.


  • 09/16/2018 8:15 PM | Glen Alex (Administrator)

    When I think of Human Interest, I conceptualize the realization of potential. That word is thrown around a lot yet few recognize when it has been reached. While many are told by teachers, mentors, and therapists that they have “potential”, we can overlook it.  We humans are born with gifts and talents capable of uplifting the world. Singers voice human longings and greatness and love. Artists express the powerful unseen. Regular folk spread love on a daily basis.

    Miss Aretha unearthed the “Natural Woman”. Thomas Kinkade illuminated the soul via light on canvas. My late brother Kenny spread safety to every construction worker he supervised—no one was injured under Kenny’s supervision in his 25-year career.

    Aretha’s voice, Thomas’ brush, and Kenny’s caring are innate gifts. And they chose to use those gifts to benefit humanity. The potential of such gifts deepen connections to self and others and tap into the unconditional, everlasting love from whence we all come.

    As we strive individually to reach our own potential (hopefully), how about we take joy in the achievement of others?  How about empathizing with the positive? You see, empathy is seeing yourself in another person’s shoes. And empathy is not only about compassion when someone is in pain or having a hard time. It is also available when positive and loving things happen.

    We can bask in the appreciation when someone we know does great things for themselves, their family, society, and the world at large, and see ourselves achieving something similar that is in line with our True Selves and individuality.

    That is the “interest” part for me. The premium, added value, of reaching one’s potential is the acceptance of and celebration by others who recognize that they too can achieve such heights and uplift us all. For when one of us accomplishes something great for the world, it elevates us all and opens the door even further for everyone else to do the same.

    So my point is…respect, love, and accept when someone you know does great things to bring all of us to a higher level of existence. And know that you can do the same whether you sing, paint, or care.

    Glen Alex, Speaker, Health & Wellness Coach
    Author of Living In Total Health
    Host of The Glen Alex Show
    LivingInTotalHealth.com


  • 09/14/2018 8:27 PM | Michael Morrow (Administrator)

    An Audience of One and Not the World

    I was watching a protégé of mine in Toastmasters.  His dream is to be a motivational speaker.

    He was giving a speech about how no matter your difficulties in life (and he had big ones) you can survive and succeed.  The subject was interesting and well organized.  His personal story of surviving abuse was moving.  The problem was delivery.

    He spoke convincingly but didn’t focus on his audience.  His eyes went over their head, down to the floor, up to the ceiling, shifting side to side without moving his head.  I knew part of it was his thinking.  But he didn’t make eye contact with each member watching him.

    I asked him after the speech, “Who were you talking to?”  The question startled him.  “Everybody.”

    I’ve seen hundreds if not thousands of websites that do the same thing.  Is your website speaking to “Everybody.”  Many companies get stuck on talking about themselves – their accomplishments, their quality, their unique product or service. They don’t focus on their audience because they’re speaking to “Everybody.”

    First Question: Who’s Your Buyer?

    You may have a product or service that has a broad market.  They more than likely don’t all think the same.  But they have one thing in common, a desire that needs to be met.  You need to put together that one commonality and focus it on one persona.

    You need to sound like you’re talking to one person.  Why?  It’s personal.

    Put yourself in their shoes.  If someone had something to tell that was personal to you, would you want him speaking to “everybody?”  Puts you off, doesn’t it?

    2ndQuestion: How Well Do You Know the Guy?

    Do you talk to your close friends or family in general?  No!  Would you talk that way to someone who needs help?  I hope not.  You’re trying to inform them.  You care about them. You want them to have the right result.  Get to know your prospect.  Figure out that one ideal customer you’re trying to get across to.

    The one person with the biggest problem you want to solve.  He will buy from you, more than once.  Figuring out who he is three dimensionally and what he is suffering from or badly wants is key.  Otherwise, you’ll be pitching to a lot of people who just don’t care. That’s a waste of money.

    What Do You Want Them To Do?

    Here is why most company websites are stuck on who they are.  They don’t know how to ask.  They don’t know who they’re talking to or what that person wants. They have an idea but that’s all. Which is why they talk to “Everybody.”

    I am a Distinguished Toastmaster, President’s Distinguished Division and Area Director.  I got there by knowing how to work with people as a team and individually in leadership.  I got there by knowing how to speak to an audience.  Yes, I can project (I used to act). What I found most important in my training was interpersonal speaking both on and off stage.

    I got more from talking with them (him) than at them (him).  One persona focus works.

    Does your website talk to “Everybody?”  It’s time for an update.

  • 09/04/2018 6:57 PM | Glen Alex (Administrator)
    The Picture of Unhealth

    Sometimes, it is difficult to conceive just what health is, so looking at the opposite may be helpful. Following is a story to illustrate the difference. 

    I went to the post office recently to pick up the mail I had placed on hold during my trip to Paris. The representative at the window was a middle-aged man of large stature. He had a cane and inhaler, and his breathing was labored. He stood on the cane because he said his back hurt when he sat.

    When I told him what I needed and presented the printed confirmation of the hold, he was taken aback. After a stint of silence and staring at the paper he said, “Your carrier will probably deliver it to you today.”

    “I specifically requested to pick it up,” I replied.

    “Are you doing mail pick up today?” he shouted to another rep who was a few windows down and with another customer.

    “No, working the counter today,” the man replied.

    “Guess I better go get it,” said my rep.

    After a few exasperated and deep breaths with the inhaler, he grabbed his cane and ambled off. He returned many minutes later, empty-handed, saying he couldn’t find my mail and suggested that I come back the next day.

    “I can’t,” I said. “I work eleven-hour days for the next three days. I place my mail on hold several times per year and always pick it up.”

    “Okay,” he replied. “Guess I can check another area.”

    He lumbered off in a different direction and finally returned with my mail, expressing his displeasure with the carrier for having put the mail in another location. I thanked him and left.

    Throughout the encounter with this rep, I vacillated between leaving without my mail, waiting for another rep to make his day easier, or holding him to his job description. I empathized with the difficulty he must have experienced not being able to breathe, walk, or sit normally or comfortably.

    Then my rationale and knowledge about health matters kicked in and I recognized that because he was at work, he and his supervisor must have believed that he was fit enough to perform his job duties. I also wondered what he could have done to be in better health, long before this day. I wish people would be more proactive with their health so they can experience life with minimal pain, discomfort, and medication.

    That is wellth!

    ---------------------------------------------------------------------------------------------------------

    The Picture on UnHealth is an excerpt from Glen's book, Living In Total Health. Please visit www.livingintotalhealth.com for more information about Glen and Living In Total Health.


  • 08/30/2018 6:38 PM | Michael Morrow (Administrator)

    Your Online Headquarters Needs to Speak to Your Ideal Customer

    I know, you explain in detail about your company and what it can do on your home page.  That’s not enough.  Somebody came to your site looking for how you could help.  She left after a few moments because she could find nothing that related to her.

    A web designer makes your website into eye candy.  Without the words to convey what your reader needs and how you can help, it’s just another pretty online stop.  You need effective Web Copy.

    You can’t afford an image overloaded website that says nothing.  Many company websites talk to a broad audience.  Why?  Because they don’t know their ideal prospect or want everyone (including those who will never be interested) to buy.  If you are practicing this, you’re wasting too much money.

    This is why you need good content on ALL your web pages:

    1. Grabbing attention to your company and product/service

    2. Hooking her to reading more of what you’re about and promising

    3. Providing Proof and Credibility to your product/service claims

    4. Reversing risk to get them off the fence

    5. Closing the Sale or Getting them into the Cart

    I hope these reasons are important to you.  All of them increase your odds of grabbing a new customer.  Here’s how...

    Read Me - Now

    Attracting your ideal reader/future customer is key.  Not everyone is going to need your product.  Yet, why are so many companies talking to all these people and wasting ad dollars?  Because they don’t know what they’re doing.

    The images alone aren’t enough.  You have to make your headline speak to her directly.  That’s what gets her to stop and take a look at what you have to offer.

    Know Thy Customer

    You need to speak to that one person, like you’re right there in an intimate conversation with her.  Have everything about her at hand.  Be ready for what to say and how to say it.  This will give her the notion that you actually care.

    Relate to her on her biggest problem.  Empathy is powerful.  You know what she is going through or you wouldn’t be providing the product/service.  Starting out with a story is even more effective.  You can use a powerful event that gets sympathy or a weird situation that disarms with humor.  The purpose is to make that connection.

    For Real?  Prove It

    Winning her over with facts, figures and prior results help cement trust.  But it still has to be presented correctly.  Does it apply to your ideal customer?  Does it cover any doubts?  You have to answer the most glaring objections.  Research data has to be presented in plain language.  Testimonials from prior customers have to be similar to your reader’s voice.

    You need to gain her belief in your product/service.

    Nah, Don’t Waste My Money

    Many companies don’t offer a guarantee or it’s week if they do.  They are afraid of freebie seekers will take advantage of them.  Let me be blunt.  You’re not going to rid the world of freebie seekers.  Those who take advantage of your guarantee, you’re able to eliminate and not deal with again.

    You want remove your best buyers fear – so she gets to know you.  And keep buying.

    Have I Got A Deal For You

    The most important content next to your Headline on your Home Page is your OFFER on your Sales Page.  Some will not read all of your content and are ready to check out what you’re offering.  You have to repeat all of the above content in a short summary.  Then your offer covers the deal you are making to get her to either give an email address or buy.

    The offer must be even more convincing.  You want her to act.  Right?  Great web copy will get her to do just that.

    I suggest you don’t put in the following information:

    • Hard Selling – Salesy content can chase your reader away as your being obvious
    • Poor quality videos that slow down your page and start before the viewer is ready
    • Unrelated material (even affiliates outside your market) that confuses your reader

    Your content needs to be on topic, without distractions, and speak directly to your one ideal new customer.


<< First  < Prev   1   2   Next >  Last >> 

ABOUT ASSOCIATION

The Las Vegas Health & Fitness Chamber of Commerce connects different individuals and organizations to provide business commerce and education to its members and the general public. We are creating largest wellness community in Las Vegas and Clark County area.

CONTACTS

Email: ray@vegashealthfitnesschamber.com
Phone: +1 (702) 483-2970
Address: 3651 Lindell Rd, Ste D-794
                  Las Vegas, NV 89103

SHARE


Copyright © Las Vegas Health & Fitness Chamber of Commerce 2018. All rights reserved Policies

Powered by Wild Apricot Membership Software